Before beginning, it is vital to firstly have a clear understanding of what anthropologists, ethnographers, and advertisement agencies aim to do in order to highlight parallels between them. Anthropology is the simple scientific study of origin, behavior, physical, social and cultural development of human beings in a society. Anthropology, is the scientific study of individual cultures and its people. Lastly, advertisement agencies. Advertisement agencies are paid businesses dedicated to creating, planning and making adverts that attract certain audiences.
Now that we have a clear understanding of what those three so-called “researchers” do, we can now highlight the parallels and contrasts between them. The first and foremost parallel that is shown is the fact that anthropologists, ethnographers and advertisement agencies study people and what they like VERY closely, which is a vital thing as it is normal that human beings change from day to day. Anthropologists and ethnographers can work together with advertisement agencies by keeping them updated with the latest trends, behavioral, physical and social developments of a society. This would benefit advertisement agencies, as it will help them have a clearer view on their audience.
Adults see teen societies and cultures as such different and closed societies, to the extent where they need researchers to tell them what our life is like. The reason why I think this is so is because, naturally human beings interests tend to shift and change from day to day and it may be hard for adults to keep up with the latest trends and latest styles, therefore researchers do the job for them. And that’s when anthropologists and ethnographers come in.
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