Save the Children

1.
-Fear: Unlike other typical situations the fear that was demonstrated throughout this website was not fear of bad breath or terrorism but instead the fear of losing children to starvation or wars. So, through videos many people who represent the 'Save the Children' association were speaking out and describing how bad the situation was. Other than raising awareness, there other purpose must have been to persuade people in aiding those poor children.
-Repetition: Throughout the website there was a lot of repetition, especially when it came to the pictures. The website was constantly illustrating images of poor children who seemed very vulnerable. Additionally, the words 'Save the Children' were apparent at different pages of the website. Basically, through repetition the organization hope to send out a clear message that would stick to the minds of the viewers.
- Warm and fuzzy: Many sentimental images and videos were used in the website. Although poor many of the children had smiling faces. This must have surely affected the viewers as they would see how aiding the children with the smallest of things could bring such happiness to them.
-Glittering Generalities: This technique was mostly used in order to persuade viewers to help out or be a part of the organization. For instance, "Creates a unique bond between you and the child in need" was used as well as words like "help, foster...". Those are pretty effective words and when put together to form a meaning they certainly create a very important message.
-Analogy: In some parts of the websites, especially in the featured videos people would compare between what normal children have and what they are blessed with in comparison to the poorer children who have to suffer daily. This was used to raise awareness and to make people more appreciative of what they have.
2. I surely think that those techniques are effective. Naturally, any person who explores a charity website would be intrigued about the things they are offering to the children, but initially their main purpose is to 'explore'. However, eventually they become so affected and influenced by the situation (because of all the techniques) that they become eager to be a part of the organization and maybe even donate money or better yet, sponsor a child. This was actually the case with myself - I actually looked through the process of sponsoring a child. Therefore, all those moving pictures as well as the effective sentences proved to be very influential.
3. Propaganda is a form of communication that tries to influence people towards a certain idea while being biased by only showing selected facts. When it comes down to the "Save the Children" website there certainly is no use of propaganda as they are aiming towards a true and beneficial cause. Also, there are no hidden facts as the cause is legitimate, people believe in it and not everyone feels like they need proof in order to comply. In some situations propaganda could be justified, depending on people's perspectives. Sometimes people feel that websites or campaigns are cheating them where as at other times people believe what they are seeing as the website would be trying to only convey a certain message; this should not be considered propaganda.