Rawda Al-Suwaidi's response to question 3.

Advertisement agencies and anthropologists clearly share some parallels. Ad agencies constantly seek for what the majority of the society is attracted to so that they would make their product appealing. To do so, they have to study the structures and customs of a society or community. While anthropologists somehow do the same type of studies however anthropologists only aim to further understand human beings in various social contexts. Both, ad agencies and anthropologists basically focus on the study of what people really eat, drink, and ad agencies expand that to also focusing on what people mainly buy and are interested in buying. Considering that ad agencies started taking the discipline of anthropology and is applying it to their work, one can say that ad agencies and anthropologists can work together simultaneously.

Similarly, market researchers and ethnographers have the same aims. While ethnographers focus on looking at the impact of culture on people’s lives, market researchers gather, analyze and interpret information about a product or service to be offered for sale in that market, and look at how people have reacted to a certain type of product or service in the past. They research into the characteristics, spending habits, location and needs of a business's target market, the industry as a whole, and the particular competitors they face. Of course, market researchers only do that for the benefit of their company/product

The reason why adults see teen society or culture as so different or closed is because they cannot understand or keep up with the constant change around them while teenagers always lookout for the latest trends and styles.  Teenagers can always change and have a variety of interests depending on what is happening in the world around them. Therefore adults or companies need researchers to try to keep up with this constant change in order for them to know what will appeal to the teenagers, and will the teenagers want/need to buy.