Identify as many persuasive techniques as you can find on the site.

Credibility- Qatar Academy logo next to ‘Qatar Foundation’

Intensity- The curriculum has been specially developed to meet international standards

Repetition- continuous expressions about the greatness of the school

Warm and fuzzy- sentimental images of family, kids, and students all over the place giving the viewer a comforting feeling about the school

New- ‘‘our vision is one where technology is a natural and essential part of a everyday school life for teacher and student as well as community members’’

Celebrity- “founded by His Highness Hamad Bin Khalifa Al-Thani, Emir of the state of Qatar”

Do you think these techniques are effective?

Although the school website has not been updated in a long while and may not cover as much of the persuasive techniques as it should- since it is part of Qatar Foundation, which is becoming a very successful foundation, It still has a degree of persuasion used to convince the viewer the incredibility of the school, and how successful it is. The school mission is a great example, it states how the Qatar Academy leads to the student to a great and successful future and an elite university, making its students part of an elite group.

The techniques used above are surely effective, due to the fact that they connect with the people on an emotional and intellectual level, showing the schools success.

Are they propaganda?

Qatar academy is propaganda, the website communicates to the viewers that there school is of an elite class, and therefore of highest education making them the best choice for parents to send there children to this school, it would also inform the parents on the schools curriculum, admission programs, facilities and any positive information that a parent would need so that they would decide on enrolling their children to Qatar Academy.

Propaganda is presented in an indirect way. Obviously the creator of the website is trying to provide information about the school, but they are also trying to convince the viewers to in role into the school, and that is propaganda.