Identify as many persuasion techniques as you can find on the web site. (http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6115947/k.8D6E/Official_Site.htm)

1) Association - this is done by naming the goals of the organisation Save the Children، its accomplishments and its contact numbers. It is shows smiling children, implying that others throughout the world can make children smile.

2) Plain Folks - this is expressed because it is made really easy for people all of the world to donate to these children that are associated with Save the Children

3) Repetition - the same message about portraying the smiles of the children, their miserable faces before the aid of Save the Children, and the help they are now getting are posted all over the website.

4) Warm and Fuzzy - this is one of the main persuasion techniques used throughout the website, because the pictures used, letting out rushes of warmth and newly brought happiness as they change from one into another, are all over the website!

5) Extrapolation - although Save the Child is a very well-structured organisation, it makes it sound so easy to get the money to those in need of it in Africa. Although that is somewhat true from the donators' side, transferring the money, or transporting it there and using it for the correct reasons is not something that can be done within a day or two.

6) New - There is still a 'new' post up on the website, from Summer, which started at the end of May and the beginning of June! There's a 'NEW!' holiday catalogue for projects that the organisation Save the Children has been working on.

7) Scientific Solution - 'An organisation you can trust' says the bottom of the website, with fairly recent information in both statistic and pie chart form from 2010.

8) Symbols – the logo of the organisation, which is a red person either asking for help while throwing their hands in the air, or someone who has helped the children and is reaching to hug one of them, is all over the website as well. This reiterates the humanitarian feel of the website, attempting to persuade people to help, by creating such a noticeable logo.

Are these persuasion techniques effective?

Yes, definitely! I personally found most of these persuasion techniques to be really effective mostly because they came from a humanitarian point of view. Since they were to do with bettering others’ lives, I found the pictures especially to be really efficient when it came to persuasion, because they depicted sights that were heartbreaking, and they were set up to do just that. The other techniques have been used a lot when advertising such humanitarian organisations, however to me, sad pictures never get old and always draw me towards them.

Are they propaganda?

In this case, it is not propaganda because the sites depicted in Africa and the other poor countries of the world that Save the Children attempts to help, really are living under the line of poverty and the pictures that they use are true. Nevertheless, in other cases and on other websites, the pictures used for example could be 100% propaganda, exaggerating something to great extents.

Is propaganda justified?

No, propaganda is never justified, because it is not moral or ethical to exaggerate about something, or lie about it, no matter what the outcome of that would be. Customers should be persuaded to buy/do something for what it really is and not for what the persuaders dream of it to become.