Go Army is a website for the United States army. It is used to inform people of the United States army and hopefully, persuade people to join the Army in support and love for their country. The persuasive techniques that came up in the website was the use of bandwagon, when normal people like you and I were shown and how they were smiling, shows that they are happy in the army which may inevitably persuade people to join the army. In addition to this, there is a considerably great deal of intensity. This is found when the bold, capitalized characters ask "CAN YOU RISE TO THE CHALLENGE?" as well as "GAIN AN EDGE". These phrases portray intensity.
These techniques are definitely effective since they create intensity and certain generalities, as it is supposed to. Since the targeted audience are 18+ year old men and women, the use of these certain techniques could definitely be considered effective.
Yes, to a certain extent one could say the website is a form of propaganda as it was established to build up the army and make it grow. It would be fair to say that the website uses a positive side of propaganda.
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