Advertising, or entertainment

Adidas and Nike have a high profile competition for the major shares of the European and American markets in sporting goods, the focal point of which is soccer cleats (or boots, or whatever floats your boat).
Thus, they from time to time will cut at each other, without trying to make it obvious.

Take this video for example. Adidas released it after Lionel Messi won the Ballon d'Or, (Golden ball award for best player of the year) for the second time in a row.  And of course, the had to rub it in to Nike, whose headlining player, Cristiano Ronaldo, was the last player who isn't Messi to win it, and at times seems to be a super fashion model (no, I'm not going to link to an Armani commercial of Ronaldo walking around in his underwear, if you want to see it, go find it yourself).  The character who shows up around 42 seconds has been said to be a caricture of 'CR7,' and is wearing the colors of his original team, Sporting Clube de Portugal (or Sporting Lisbon) and the Portugese national team, which he captains.

Nike, realeased the below video after taking the sponsorship of the French national side from their longtime jersey makers, Adidas.

The words of the film (its name is literally, 'Le film') are taken from a monologue in the play Cyrano de Bergerac:

French	English Literal	English, poetic
Élégant comme Céladon, Agile comme Scaramouche, Je vous préviens, cher Mirmydon, Qu'à la fin de l'envoi je touche !	Elegant as Celadon (a type of Ancient Chinese ceramic.  If anyone can find something that makes more sense, please do tell me) Agile as Scaramouch (Character in Italian masked opera) I tell you, dear Myrmidon (Achilles’ soldiers in the Illiad) At the end of the poem, I strike	Graceful as Phoebus (Apollo), Round I wheel, Alert as Scaramouch, A word in your ear, Sir Spark, I steal – At the end of l'envoi, I touch
- Tac ! je pare la pointe dont Vous espériez me faire don;— J'ouvre la ligne,—je la bouche. . . Tiens bien ta broche, Laridon ! A la fin de l'envoi, je touche	Tap! I parry (block) the tip (of a sword) that you wished to give me I open  the line – I block … Hold well your spit, Laridon! At the end of the poem, I strike.	Tac! I parry the point of your steel; -The point you hoped to make me feel; I open the line, now clutch Your spit, Sir Scullion – slow your zeal! At the end of the verse, I touch. <>   <> <>   <>
Envoi. Prince, demande à Dieu pardon ! Je quarte du pied, j'escarmouche, Je coupe, je feinte. . . (Se fendant): Hé ! là, donc ! A la fin de l'envoi, je touche !	Prince, as pardon from God. I move a step, I I cut, feint (He thrusts) What! There, then! At the end of the poem, I strike	Envoi. Prince, pray Heaven for your soul’s weal! I move a pace – lo, such! And such! Cut over – feint! (Thrusting) What ho! You reel? At the end of the verse, I touch

Anyways, Nike enlisted the new French Captain, Florent Malouda, and some other people including a top French rapper, to make this.  Missing however, is French playmaker Samir Nasri (other stars Patrice Evra and Franck Ribery were still suspended from World Cup antics).  Wait, I forgot, Nasri's an Adidas guy.

And this is a Volkswagen commercial that ignores almost everything about the car, other than that it has a large gas tank, and can go for more than 13 hours without refuling.  But it is entertaining.