Nowadays, advertising has been a major aspect of our society. Businesses and companies’ main focus is to sell their products and relate it to the audiences’ everyday lives rather than to promote there product on its real role in peoples everyday lives, to grab the audiences’ interest. Advertisements have become a big manipulation to viewers that it is starting to become part of our culture instead of them sponsoring it.
For example, Pepsi have been advertising their product by using the famous football players Beckham and Messi, two worldwide football idols. Immediately as the viewers watch the commercials, they subconsciously think of the Pepsi, but focus more on the football players, the vast studio and the atmosphere around them. This not only advertises Pepsi, but also shows the viewers what a stereotypical football player should drink, and what they should too to become like those stars.
When a company’s main target is to promote their product, and to sell it only, the product will not sell much; but the strategy they use, that the product becomes part of culture, is what interlinks between the audience and the product. This shows how advertising and media can make us forget who we are, what our identities are and can also doubt us on what our cultures really are, because us humans, like to be like one another, we don’t often believe in our individual cultures but this is what differentiates us from the people and everything around us.
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