Bandwagon – Has many people appearing in their
commercials, representing them in public places
Beautiful people – Has celebrities like Lea Michele,
Pamela Anderson as pitch people
Celebrities – Has celebrities like Lea Michele, Pamela
Anderson as pitch people
Intensity – See, ‘Rather Go Naked’ campagin
Repetition – Repeats mantra of leave animals alone
throughout website
Humor – T-shirts try to get things across ‘comically’
Warm and fuzzy – Pictures of dogs, chickens
Testimonials – Has many pitch people, showing up in
commercials and ads
Name calling – Attack non-vegetarians, imply everything
that’s wrong with the world is their fault and they’re evil
Card stacking – Doesn’t say anything about positive
things gained from animal testing
Scapegoat – Blame eating meat for pretty much everything
Straw man – Says wearing fur is bad because all fur comes
from cruelty to animals, and keeping them in cages. This is easier to argue than why people
shouldn’t have pets at all, which is one of their views
Association – They have ads with Justin Bieber and
Steve-O, among others, to associate themselves with what’s seen by most people
as ‘cool’.
Fear – Love us, don’t eat us. Do you like sad animals? Then love them, don’t eat them
Maybe – Pictures of baby chickens and captions, ‘We are
not nuggets,’ doesn’t really paint an entirely true image of how nuggets are
probably made.
Charisma – Celebrities question you with, ‘Whose skin are
you in?’
Name-calling – Refers to McDonald’s on its site as ‘McCruelty’
Simple solution – Let all animals roam free/don’t eat
them, have pets, wear their skin, and so on.
But what happens to people who work in those industries?
Bribery – Signing online petitions earns ‘PETA Points.’
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