Response to Question 1

Over time, advertisements have grown to be part of our everyday lives. There are thousands of new products that need to be promoted everyday, and advertising is a way that is used to promote these products, while their aim is to provoke the viewers to buy it. Many different advertising techniques are used to achieve this. Whether they ask a very famous celebrity to promote it for them, create a scenario that makes them feel like they have to have it because everyone else does, or they make it seem like this certain product will make you very happy and have this big positive effect on your life.

Advertising has become a major factor in the mass media industry. Companies attempt to persuade the viewers by using the audience’s specific interests and views. For example, using different forms of art music, dancing, singing, visual and most importantly culture. Culture can be a very effective means of advertising. Culture in particular is a little harder to define. Culture is something embedded within us. It can be certain attitudes, values, and beliefs that we value in our particular community that unite us. Many Companies often try to incorporate various characteristics of our culture. The purpose of this is to make their advertisements more attractive and relatable to their targeted audience.

As years have passed, advertising has really begun to invade our lives in newspapers, streets, the radio, television, internet, buses, trains, planes, clothes and in many other places. For example,you can’t go anywhere without finding a print ad right in front of your face especially in a public place. Advertisements have become so obnoxious; many people have begun to take action against it because of interference with their daily lives and the effect the industry is having on our culture. Advertisements have developed enough, and media manipulation has been used each time to attract someone to a certain product. Its starting to seem like an everyday routine to watch or spot an advertisement about something new, Therefore, advertising is becoming part of our own culture.