My Response

Both anthropologists and ad agencies focus on the same study of humans. Anthropologists are people who study the structures and customs of a society or community. While ad agencies need to understand human interaction with culture, behavior, and attitudes, to be successful in selling the products. Ad agencies pay a lot of money and time to learn about the society’s behaviors and culture. It is only necessary that the ad agency identifies these matters to know how to market and advertise their product. What they do is not as easy as people think because they have to consider several aspects like; how to advertise it in a range of different countries where different cultures exist, and What specific methods should be used to persuade the audience and keep them loyal to the product. Many ad agencies actually higher anthropologist to do such works and research.

Similarly ethnographers and market researches focus on the same study of cultural phenomena. Ethnographer’s study cultures and how they have changed to reflect on the knowledge and systems of meanings that guide lives of people. Relatedly, market researchers are people who study about the people’s cultures to understand the customer more. It is similar to anthropology but focuses more on culture, and since culture is the factor that changes people, ad agencies are also in need of ethnographers.

Style, trend, culture changes so frequently that there has to be people who track what they are and how they are going to change. Some adults are so used to their old culture and traditions that they ignore what’s around them. Or maybe they have reached the level of maturity that they only buy and accept what seems logical to them. As for teenagers they look for change and uniqueness, therefore researchers need people to tell adults what teen society is really like.