Below are links to advertisements from three time periods (1864, 1950s, 1980s):
1. Your pair will be assigned to one of the three time periods. Choose an advertisement from your chosen era.
2. Using the Five Main Advertising Techniques sheet, the Rhetorical Techniques , as well as any other useful advertising techniques sources you may find useful (remember to cite them!), analyze your chosen advertisement.
3. Create a one page written response and a 5 minute oral commentary to share your evaluation with the class.
Be sure to consider the following elements in your analysis:
· Advertising techniques (language, layout, presentation, colour, composition, etc.)
· Genre conventions (newspaper, magazine, television)
· Purpose
· Audience
· Social; historical context of composition and interpretation
Finally, remember to evaluate rather than describe and to create a bibliography for your response.
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