Question 1

The difference between advertising sponsoring culture and it becoming part of it is that when advertising sponsors culture it appears as a side section of the culture but when it is part of it, the culture itself features the advertising. The culture becomes empty and commercialized which affects society. The society becomes product obsessed giving people the feel that they require products to be real people who fit in. This results is a need and sense that they deserve these products leading to events such as the London riots.