Since we're focusing on advertising again now for our creative writing things, I thought this would be somewhat relevant:
http://eatocracy.cnn.com/2011/12/15/how-coca-cola-helped-shape-the-modern-day-santa/?hpt=li_mid
Over most of time, there have been different images of Father Christmas/Saint Nick/Santa/Sinterklaas/whatever he's called elsewhere. Like how traditionally in some countries he'd wear green, and so on. However, due to effective marketing by Coke, the first image that pops into people's heads worldwide is a fat man in a bright (Coke) red suit. Not a Turkish guy who apparently prefered wearing green, which is who the character's based on.
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